Archive for Metaverse

Sensing The Coming Boom

John Robb of Global Guerrillas has put his finger on the power of the emerging sensor cloud as well as the powerful evolving trends in personal fabrication but he doesn’t tie them together via their Chinese connection. Here on the MJ, these all converge in the coming boom and Second Life. Yes, we can say location, location, location.  :-) There are some excellent videos of Sense Networks CitySense location based service on O’Reilly. The underlying platform Macrosense

… is the world’s first platform capable of collecting and analyzing massive amounts of anonymous, aggregate location data in real-time.

At the heart of Macrosense are powerful machine learning algorithms that process time-stamped location data and metadata streams from heterogeneous sources – GPS, WiFi positioning, cell tower triangulation, RFID and other sensors – and empower companies and investors to better understand and predict human behavior on a macro scale.

Sense Networks

This is very powerful technology so the potential is high for both abuse and empowerment. However, the bottle has been uncorked and there’s no putting it back. See also on the MJ Power to the Prosumer and Location Oriented Software

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Croquet, Second Life People Meshing

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Viewer Created Advertising

I’d heard of Current TV but hadn’t seen their business model twist …

Their idea of a VCAM (Viewer Created Advertising Message) where their sponsors invite viewers to create and submit ads that pay$1k if they’re aired and up to $60k if the advertiser uses the ad outside current TV, is particularly interesting to me. I think this bears a bit more investigating.

OneMind | Dan Shafer’s Home on the Web

… seems like more evidence of the transition to new business models. Typically, entrenched players(Google, Yahoo, Microsoft) rarely drive this transition.

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NSBE Virtual World Challenge 2008

The goal of this challenge is to help foster virtual world collaboration and teamwork within National Society of Black Engineers (NSBE) and IBM. As NSBE strives to increase the number of culturally responsible Black Engineers who excel academically, succeed professionally and positively impact the community, we also want members to become knowledgeable about the global and virtual workforce. We aim to educate and challenge our members to be innovative thinkers/leaders.

NSBERolloutTeam – Home

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Community Value

Community is the golden goose – everyone from the individual publisher to Google has compelling reasons to build community. Kid Mercury shows that community is central to the next generation of publishing:

Be a community builder. I saved the best for last, folks. The most important element of success in publishing 2.0 is building communities. Don’t rely on property rights; rely on experiences. It is the most important element BY FAR; in fact, all the crap about attention allocation is primarily because that’s one of the best ways to build a community. Also, remember that if you are not competing on the community-building front, you are probably competing on the technology front. Which means you’re competing with Google head-on, trying to attack the behemoth at what they do best.
Now you know I got faith in you, and that I think you can pull out the hero within you to accomplish all your dreams. You know me — I’m rooting for the underdog to become a hero, and I *KNOW* it can be done. But you gotta target the current champ’s weaknesses, not their strengths. (Hint: Google’s weakness = community building).

The New Rules for Publishing 2.0 – Kid Mercury’s Blog

Because collaboration breeds community these and other similar rules are also applicable to software and hardware:

If one looks closely, it’s clear that storytelling is the central nervous system of all business. This is why the GriotVision platform was conceived of – to maximize the ROI of storytelling. The Meshverse is where stories happen, but the GriotVision platform is the foundation upon which the Meshverse is being built.

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The Science of Games & The Art of Simulation

“If game sounds frivolous, call it a simulation. If simulation sounds too stuffy or expensive, call it a game.”
- William Horton in e-Learning by Design
via Julian Lombardi: What’s In A Game?

One answer to Julian’s name game riddle is that games are serious business and are having an increasingly significant, generic impact on the bottom line.

Related Link:

Rhythmeering: IBM and the Simulation Factor

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Virtual Goods Summit & The Coming Boom

This past June a group of notable entrepreneurs, VC’s and other tech industry folk got together to talk about the “emerging market opportunities for virtual goods and economies”. Kevin Efrusy of Accel Partners one of the VC investors in Facebook and others really break down the astounding numbers in the Are Virtual Goods the Next Big Business Model? video below:

the full program and video links are available . When you mesh this with the revolution in desktop manufacturing and the coming boom in virtual property you’ll see why you need to prepare yourself.

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Virtual Goods Summit & The Coming Boom

This past June a group of notable entrepreneurs, VC’s and other tech industry folk got together to talk about the “emerging market opportunities for virtual goods and economies”. Kevin Efrusy of Accel Partners one of the VC investors in Facebook and others really break down the astounding numbers in the Are Virtual Goods the Next Big Business Model? video below:


the full program and video links are available . When you mesh this with the revolution in desktop manufacturing and the coming boom in virtual property you’ll see why you need to prepare yourself.

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Precursors To The Coming Boom

I’ve mentioned before that new uses of virtual currencies will play a significant role in the coming boom in virtual property because thanks to Second Life, developers of virtual worlds recognize the essential value of a virtual economy. Recently via Business & Games, we saw signs that virtual currencies are expanding. Couple this with:

and Dorothy may need some air bags to go with that seat belt!
Related Link:

Virtual Currencies and The Meshverse

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7 Virtual World Business Models

The Financial Times site provides a very worthwhile analysis of business in the meshverse:

Because Web 2.0 is such a vague and sprawling concept, let’s focus on one of its flagships, virtual worlds. One consulting group optimistically forecast that 80 per cent of internet users by 2011 will spend time in a virtual world. After major business magazines featured the largest of them, Second Life, on their cover, nobody, it seemed, wanted to be left behind in the old first world. Reuters established a news bureau on the site. The Swedish government built an embassy. Congressmen gave virtual speeches.

But can this virtual world sustain itself economically? Or is it fundamentally a high-tech Ponzi scheme in which early participants reap the benefits from later arrivals? There are at least seven business models in a virtual world:

Economics 2.0? A business primer on virtual worlds

This article also has a very good collection of links about business in the virtual world. I would say though, that before you accept the article’s(or any else’s) assertion that “Running a quality corporate island can cost $500,000 per year”, contact me – I can probably save you quite a bit of money. As I’ve said before:

Nevertheless, we learned a lot from that um experience which when combined with what’s being done in MMORPGs and Second Life could be quite valuable especially for folks thinking about dropping $25K – $3M into virtual world development

Virtual Venues Reloaded

The “consulting group” FT refers to was Gartner as previously noted here on the MJ.

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