http://journal.meshverse.com/2006/10/25/the-bottom-line/ People, Places, Things and Events Converging Electronically Fri, 26 Mar 2010 05:38:31 +0000 hourly 1 http://wordpress.com/ http://journal.meshverse.com/2006/10/25/the-bottom-line/#comment-505 The Meshverse Journal » A Key To Business Success In Second Life Mon, 11 Dec 2006 15:39:18 +0000 http://www.meshverse.com/2006/10/25/the-bottom-line/#comment-505 [...] This was true to some extent when the web first started to become a commercial hotspot. However, the web was basically just an extension of the print media everyone was familiar with. Plus it was a solitary environment where you read and bookmark at your own leisure. Today the rich multimedia collaborative social space of Second Life is more like a new foreign market where one has to pick up on and adapt to the nuances of a new language and culture. Listening to what actual and potential customers ask about Second Life has made these nuances more apparent to me. The ongoing quest for the bottom line business value of location is deeply intertwined with culture - it’s hard to do business in a neighborhood where you don’t speak the language and understand the culture. [...] [...] This was true to some extent when the web first started to become a commercial hotspot. However, the web was basically just an extension of the print media everyone was familiar with. Plus it was a solitary environment where you read and bookmark at your own leisure. Today the rich multimedia collaborative social space of Second Life is more like a new foreign market where one has to pick up on and adapt to the nuances of a new language and culture. Listening to what actual and potential customers ask about Second Life has made these nuances more apparent to me. The ongoing quest for the bottom line business value of location is deeply intertwined with culture – it’s hard to do business in a neighborhood where you don’t speak the language and understand the culture. [...]

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